Beal Homes has been building new homes in East Yorkshire for nearly 45 years. In 2003 Beal extended its successful house building business into Lincolnshire and the family-owned group now has a varied portfolio of development sites each designed to complement its location.
Beal Homes’ first class knowledge and understanding of the region’s housing market and lean, high calibre team meant that the house builder has been able to adapt and continue to build and sell new homes through the downturn.
Beal’s strategy of offering purchasers unmatched personal service and choice, whether they are purchasing a one bedroom starter home or investing in a large, bespoke detached property, has differentiated Beal from larger rivals.
“As a local, family-operated house builder, we have the flexibility to offer all our buyers a level of service, which is exceptional within the new homes industry,” says Richard Beal. “Our aim is to build individual homes for individual people and that’s a matter of great pride to all the Beal team.”
Beal was the first privately-owned local company to build at Hull’s Kingswood Parks in the 1980s, a pioneering move, and has since built some 600 homes there over the years. Today, Kingswood Parks is widely acknowledged to be one of the city’s most desirable residential areas.
In another brave move in 2012, Beal invested in a first time buyer development at Kingswood Parks, against a media backdrop which suggested this market sector was paralysed. Since the launch of The Village in March, Beal has sold a remarkable 37 first mover homes in eight months.
Beal Homes is on target to build 150 homes a year by 2015. With 500 plots with planning under its control and a further 1000 plots held under strategic options, Beal is well positioned to continue to invest in constructing high quality housing in the region.
In the short term, Beal is investing £1.5m in new headquarters, including a new customer show room. This strategic move, which will place Beal more centrally in its East Yorkshire/Lincolnshire operating area, will see the group relocate to the west of Hull in 2013.
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